AI can help you and your team write faster. But speed means very little if the final message isn’t accurate, useful or credible. That’s why we created this AI Writing Hub – a collection of articles, downloadable guides, prompts and courses to help you use AI critically and responsibly. Bookmark it and come back whenever you need practical AI writing advice.
In June 2026, we ran a webinar on the dark side of AI writing – where we exposed seven credibility killers to watch out for.
More than 450 people registered – confirming what we long suspected: almost everyone is using AI at work, but many people still don’t know how to use it well.
Watch Vikki Maver and Veronica Rustica explain how to spot AI’s tell-tale patterns and apply the judgement that turns questionable drafts into effective communication.


Give your AI tool specific instructions to write in plain English, with a natural rhythm – and to avoid cliché phrasing and predictable sentence formulas.


Download and share this cheat-sheet with your team to ensure they use AI responsibly and effectively when writing at work.


Watch us rewrite weak AI writing into effective business communication. With 12 before-and-after examples, you’ll see how to edit AI skillfully.

TEAMS
This half-day course teaches your team how to use AI effectively – with critical thinking and strong writing skills firmly in the driver’s seat.

INDIVIDUALS
This three-hour live course gives you practical skills and proven prompts to write faster without sacrificing the quality of your message – or your professional credibility.

Is your team using AI tools without clear expectations and processes in place? If so, your brand and business is at increasing risk with every passing day. (Just ask Deloitte.)
That’s why every modern workplace needs easy-to-use AI writing guidelines in place. And we’re here to help you make it happen.
Whether you’re writing with AI or leading a team that does, we’ll help you build the skills and standards to use it confidently and responsibly.