Effective Business Storytelling
Introducing Effective Business Storytelling, a 6-hour course for inhouse teams. In just one day, we’ll help unlock the hidden value in your workplace – and empower your people to exert greater influence, form faster connections, and above all, be remembered.
Business storytelling course at a glance
Here’s what you need to know about our business storytelling training for teams:
- Format: Live 6-hour training session – tailored to your team
- Delivery: Face-to-face at your workplace
- Group sizes: Up to 20 participants
- Content: Hands-on exercises built around your organisation’s story opportunities
- Resources: 25-page workbook and Strategic Storytelling Checklist for everyone
- Investment: Fixed fee with fully customised course material
We’ll create a safe, energising room where even your quietest people will share their stories and learn how to captivate audiences. The course is proven. It’s trusted. And it changes how teams drive change and inspire action from the very next day.
Why storytelling skills matter
Human beings are hard-wired to respond to – and remember – stories. In fact, storytelling has always been crucial to our evolution, helping us learn from the past so we could imagine the future.
That’s why business storytelling is about so much more than sharing anecdotes: it’s a powerful way to transmit values – helping audiences grasp concepts quickly and connect more deeply with your brand.
By helping your people master the art of storytelling, your organisation will:
- Empower your leaders to inspire and motivate more effectively
- Establish stronger, deeper human connections – internally and externally
- Proactively shape and align your brand narrative across touchpoints and platforms
- Turn dry data and dense facts into stories that drive decisions
The ROI of storytelling in business
Organisations invest heavily in developing good ideas. Far fewer invest in helping people communicate those ideas in a way that wins support.
Yet every forgotten presentation, feature-heavy sales pitch or jargon-filled update has a cost. Projects stall, stakeholders disengage – and opportunities are overlooked because the message is either ignored or forgotten.
Research shows that people remember and understand information far better when it’s presented as a story rather than as facts alone. That means stronger buy-in, more persuasive communication and messages that continue influencing people long after the meeting is over.
This course equips your team with practical storytelling frameworks they can apply immediately – so great ideas don’t just get heard. They get remembered, understood and acted upon.
Who is this course for?
This course is for anyone whose words carry weight in your organisation – the ones building partner relationships, presenting to boards, pitching to clients and setting the direction for your business.
It’s ideal for:
- Leaders who need to inspire, align and be remembered – and who want the executive presence to command a room and connect authentically with stakeholders.
- Senior professionals who regularly sell a vision to boards, investors or clients – and need a reliable narrative structure, not just slides, to win buy-in.
- Subject matter and technical experts who must translate complex data and analysis into stories that non-specialist audiences will feel, understand and act on.
- Emerging leaders and managers stepping up – those who need the storytelling skills to bring people on the journey with them.
A knack for storytelling isn’t something you’re born with. It’s a skill set that can be learned and sharpened. This course develops your team’s narrative craft and the confidence behind it.
Who is the course facilitator?
This course is presented by CSA facilitator, Sara Tiefenbrun – a documentary filmmaker and a storytelling facilitator.
With more than 25 years’ experience – directing documentaries for the BBC and launching The School of Life brand in Melbourne – she now helps professionals harness storytelling as a critical workplace skill.
In her workshops, she bridges business savvy and behavioural science to unpack how stories deepen empathy and drive action.
And remember: while Sara may be leading the workshop, the full CSA team is working behind the scenes – managing briefing, quality control and logistics. This allows Sara to focus 100% on creating a superior learning experience for your team.
Sara helped me appreciate and apply the process of story-harvesting in a practical way. Her warmth, energy and enthusiasm for the topic were evident. This made me willing to 'give it a go', practising my own storytelling. If you want to get clear on your offering and what sets you apart and inspire others along the way, this workshop is for you!
Natalie Anker Cohen Psychologist
Sara’s workshop provided a powerful framework and practical tips to generate stories that touch your customers’ hearts. I learned how to structure a story in a way that others can relate to. Sara has a beautiful energy and is very professional. I walked away with a good story as a product of the workshop.
Liisa Vurma Founder
Sara was an engaging facilitator. Her workshops were transformative experiences for the participants. She created a safe space and was able to deftly handle any awkward scenarios that came up in the moment.
Daniel Teitelbaum Head of Programs
Sara’s ability to help people tap into and tell stories is unsurpassed. As a former journalist, I thought I knew my own story – but then I did this workshop. I had a huge ‘a-ha’ moment working with Sara when I saw a moment from my past with fresh eyes. I’ve been using the tools to incredible effect; I shared the story I developed in the workshop in keynotes to spontaneous applause each time. People immediately connect at a deeper level and feel more trust with me.
Julia May Founder
Sara ran an engaging workshop for IT senior leaders. It equipped them with practical tools to speak to non-technical audiences. It also gently pushed them out of their comfort zone and got them to view communicating their immense value in a new light.
Louisa Quilter Learning & Capability Manager
What does the course cover?
This business storytelling course will empower your team to:
- Tell authentic and relevant stories
- Articulate their value to the wider business
- Craft punchy stories for people with short attention spans
- Tailor messages to address an audience’s desires and dilemmas
- Communicate persuasively for impact, influence and connection
EXPLORE RELATED COURSES:
How is the course delivered?
We run this business storytelling workshop face-to-face. As always, it will be:
- Relevant: Your course will be tailored to your training objectives and team’s specific needs
- Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
- Interactive & engaging: A great morale booster, your team will enjoy the practical activities, interaction… and leave feeling more connected to each other.
- Flexible: Delivered at your office on a day and time that suits you.
Quick-fire FAQs
Who will be the facilitator at our workshop?
At CSA, all our facilitators are subject matter experts in their fields.
The course is run by Sara Tiefenbrun, an expert with 25+ years’ storytelling in broadcasting and marketing. She knows how to identify and shape powerful stories – and how they can be applied to achieve impactful business outcomes.
So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?
What’s the maximum number of participants per workshop?
We cap face-to-face sessions at 15 people – as groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask us about our special rate for multiple workshops.
What will our team learn?
Please contact us for a full Program Outline. In the meantime, here’s a small taster:
- A strategic GPS to guide all communications
- A format to structure any story and make it engaging
- Strategies for getting inside the mind of your audience
- Tips for speaking in more human language
- Sharing stories that align with your organisation’s values
- A guide to the writing process, including receiving feedback
But let us stress: we will tailor the workshop to your precise needs. So please take the program outline as a guide only.
What is the structure of the sessions?
Workshops are always fun, engaging and interactive.
Our storytelling workshops are hands-on and activity-based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.
We create a safe environment where even introverts feel comfortable to share their thoughts.
What do we get for our investment?
- Fully customised course material including scenarios that simulate common challenges within your organisation.This includes the opportunity to trial communication strategies and get immediate feedback.
- A 25-page workbook for each participant (also a valuable reference long after the workshop is over).
- A handy one-page checklist for your team to keep by their side whenever to support them to communicate effectively when they write or speak.
How do you charge?
We charge a fixed fee for groups of 15 people, not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact us for a customised quote for your workplace.
Do you offer a credential for this course?
Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.
Is this business storytelling course suitable for senior leaders?
Yes. Beyond storytelling techniques and formulas, the course builds the executive presence that helps leaders command a room, connect authentically and be remembered. It works equally well for a leadership group or a mixed team of managers and technical experts.
Do you run this business storytelling course online?
We deliver this workshop face-to-face. Storytelling is a deeply human, interactive skill best learned in the room together. If online delivery is essential for your team, please ask us about our masterclass courses – and we’ll talk through the options.
How is business storytelling different from public speaking or presentation skills?
Presentation skills focus on how you deliver; business storytelling focuses on what you say and why it resonates. This course gives your team the narrative craft – structure, tension and audience insight – that makes any presentation or pitch persuasive and memorable. It pairs naturally with ourpublic speaking course.
Can the course be tailored to our industry?
Yes, we build the course material around scenarios that simulate the real storytelling challenges and opportunities in your organisation. That way, your team gets immediate feedback as they craft stories relevant to their day-to-day work.
Ready to harness the power of storytelling in your workplace?
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