Digital writing training

Learn how to engage and connect with your online audience

Do you write digital copy and content for your brand – but lack the skills of a pro? Would you like some secret writing tips, tricks and techniques in your backpocket – shared by a pro? Then join our live 6-hour online workshop and discover how to write killer headlines, hooks and CTAs that will seize attention, engage readers and inspire action. Every time.

6 hours

of live, interactive online training

10 people

per session to keep it intimate and engaging

40 pages

of workbook content to refer to long after the training is over

$640

is all you need to pay to transform your writing skills – forever

Upcoming sessions – book your spot now

Just $640 plus GST per person

(Early Bird: $585 plus GST)

October

10 & 11 Oct 2024

Why invest in your digital writing skills?

Are you a business owner, marketer or in-house copywriter looking for some tried and tested techniques to elevate your brand and digital content?

It’s no secret that today’s online audiences are impatient and ruthless. They have zero tolerance for boring, robotic and copycat content. Content that’s punchy, original and engaging, on the other hand, will seize attention, hold interest and inspire action.

That’s where this course comes in. After just 6 hours, you will walk away with the writing skills and confidence to:

  • Achieve greater cut-through in a cluttered digital world
  • Elevate your brand’s digital footprint 
  • Engage and convert online audiences more often
  • Write and structure different types of digital content effectively

Who is this course for?

Dynamic Digital Writing is for anyone who wants to learn how to produce punchy, engaging and compelling online copy and content. This includes:

  • Business owners (who write their own content)
  • Marketing coordinators and managers 
  • Website content writers and officers
  • Digital marketing coordinators and managers
  • Social media coordinators and managers

What does the course cover?

You will become a more effective and confident digital writer straight away. You will adopt a more strategic approach to your writing – and learn practical techniques to:

  • Understand the online audience ‘mindset’
  • Craft headlines and hooks that work every time
  • Create content that’s consistent and brand-aligned
  • Inject humanity and authenticity into your writing
  • Elicit a response – and inspire action

How is the course delivered?

Many training providers treat online workshops as videos for you to passively watch.

Not us. We use a highly interactive online training platform called Newrow. With live quizzes, polls, hands-on activities and breakout rooms, you will be engaged from beginning to end.

And because we hold the sessions live – in real time – you have the opportunity to ask questions and receive feedback on your writing. Then and there!

Quick-fire FAQs

Who will be the facilitator at our workshop?

At CSA, all our facilitators are subject matter experts in their fields. This means we are highly experienced writers ourselves. 

This course is run by either Vikki or Veronica, professional writers who use the tips and techniques they teach every single day. That’s how – and why – they know they work! (When they’re not training, they’re writing: through our sister copywriting agency, Refresh Marketing.) 

So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?

What is the duration and structure of the workshop?

The workshop is 6 hours all up – split into two parts held on separate days. Both parts run for three hours with two short breaks.

All sessions are fun, interactive and engaging, with plenty of practical learning. We also encourage questions throughout and work hard to get everyone involved.

Do I need to attend both sessions?

Yes. As there is a lot of information to cover, we split the course over two days. This means the content in each part is different.

What will I learn?

You can download our program outline at any time. But here’s a small taste of what we cover in our workshop:

  • How to write online personas – a practical activity
  • 9 tried and tested ways to spice up your writing 
  • The dos and don’ts of effective linking
  • How to make scanning effortless for your audience
  • CTAs: 7 best-practice tips
Is the training live or self paced?

We facilitate every workshop in real time.

Our goal is to match the face-to-face learning experience as closely as possible and to give our participants plenty of opportunity to ask questions and share their thoughts.

What technology do I need?

All you need is a computer or laptop with a working microphone and webcam.

And because we use a cloud-based training platform, you don’t need to download any software beforehand. Simply log in 10 minutes before the start time (to check your camera and microphone are working) and off we go.

How do I register and pay?

When you click book now, you will be directed to our TryBooking page. There you will be asked to enter your personal information, contact details and credit card number.

Upcoming sessions – book your spot now

Just $640 plus GST per person

(Early Bird: $585 plus GST)

October

10 & 11 Oct 2024

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