Digital writing training
Introducing Dynamic Digital Writing – a one-day workshop designed exclusively for inhouse content writing teams. Delivered in hundreds of workplaces across Australia since 2008, this course will immediately improve the impact and power of your team’s writing for online audiences.
48
+
workplaces have run this course
29
+
written reviews from HR, L&D, P&C & C-suite leaders
16
years of experience training teams on business writing
96
%
of participants rate this course as ‘Excellent’
Why digital writing training?
Is your inhouse content writing team untrained – and uninspired? If so, you’re doing them, and your brand, a huge injustice.
Today’s online audiences are impatient and ruthless. They have zero tolerance for boring, robotic and copycat content. Content that’s punchy, original and engaging, on the other hand, will seize attention, hold interest and inspire action.
That’s where this course comes in. Your people will walk away with the writing skills and confidence to elevate your brand – and delight your online visitors. Imagine it now: content that people actually want to read. Content that gets results.
Who is this course for?
Dynamic Digital Writing is for your inhouse writers – or any subject matter expert who’s expected to write copy and content across web, email and/or social media in their day-to-day. This includes:
- Marketing coordinators and managers
- Digital marketing coordinators and managers
- Social media coordinators and managers
- SEO content writers and managers
And as always, we will customise the course to your precise needs. We’ve tailored and presented this course for teams in almost every industry you can name – from government and education to not-for-profits and professional services.
The digital writing workshop was engaging, and the team is still praising our trainer. The staff have already started using the techniques provided.
Leng Warwar Manager
I've worked with Vikki previously and was very excited to engage her in my new role. Despite the lockdown, we had two amazing sessions that were engaging and valuable to everyone who attended. Vikki really proved her authority in the writing space. The courses were a great balance of listening and putting the theory into practice!
Rebekah Dus National Digital Marketing Manager
This workshop was exactly what our team needed. We can't stop talking about it and have all noticed a change in how we write - but also looking at older communications and picking them apart! Thank you for your time with us, it was great working with you.
Sarah Powell CEO
Vikki ran a terrific half-day workshop for us. It was energetic, focused and engaging. She struck the right balance between explaining the foundation of effective online communication and practical activities. She consulted with us on what we needed prior to the workshop resulting in a presentation that was well-tailored to our needs. I highly recommend her for in-house training.
Elisa Berg Deputy Director, Manager Online Strategy and Publishing
After our first session, we asked Vikki to return and conduct the digital writing course with another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations.
Jade Gulliver Website Officer
Thank you for tailoring a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend to others.
Ryan Raybould Web Content Officer
CSA created a course that suited our needs perfectly. In an industry filled with off-the-shelf training packages, it was refreshing to find someone who understood our needs and delivered a product beyond our expectations.
Marc Lacoste National Concierge Manager
A well-paced and interesting web writing program. The trainer was extremely knowledgeable and inventive and the feedback from attendees has been extremely favourable. The team is also easy to work with and I would have no hesitation in recommending them for the delivery of a web writing course.
Jill Lewis Web Training Consultant
The workshop was very thorough. It was great how we critiqued actual examples from our own marketing materials. My team has already started to use the new guidelines and think about writing for digital consumption – something which was not considered before.
Danika Crawford National Marketing Manager
Thanks for coming in to train our marketing team. We are all using the techniques you taught us and it is making a real difference to our communications.
Tara Anderson Marketing and Communications Manager
What does the course cover?
Your people will become more effective and confident digital writers straight away. They will adopt a more strategic approach to their writing – and learn practical techniques to:
- Understand the online audience ‘mindset’
- Craft headlines and hooks that work every time
- Create content that’s consistent and brand-aligned
- Inject humanity and authenticity into their writing
- Elicit a response – and inspire action
How is the course delivered?
We run this workshop face-to-face and online. The choice is yours.
If you can gather your team in one location easily, face-to-face is the way to go. (And yes, we do travel interstate.) But if your people are geographically dispersed or work remotely, our online delivery option is for you.
Whichever way you go, your workshop will be:
- Relevant: Your course will be tailored to your training objectives and team’s specific writing needs
- Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
- Interactive & engaging: A great morale booster, your team will enjoy the practical activities, interaction… and the laughs!
- Flexible: Delivered at your office or online on a day and time that suits you.
Quick-fire FAQs
Who will be the facilitator at our workshop?
At CSA, all our facilitators are subject matter experts in their fields.
This course is run by either Vikki or Veronica, professional writers who use the writing tips and techniques they teach every single day. That’s how – and why – they know they work! (When they’re not training, they’re writing: through our sister copywriting agency, Refresh Marketing).
So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?
What’s the maximum number of participants per workshop?
We cap face-to-face sessions at 15 people – and online sessions at 10 people. We believe groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask us about our special rate for multiple workshops.
What will our team learn?
Please get in touch for a full Program Outline. In the meantime, here’s a small taster:
- How to write online personas – a practical activity
- 3 facts about your online audience you didn’t want to know
- The dos and don’ts of effective linking
- How to make scanning effortless for your audience
- CTAs: 7 best-practice tips
But let us stress: we will tailor the workshop to your precise needs. So please take the program outline as a guide only.
What is the structure of the sessions?
Workshops are always fun, engaging and interactive.
Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity-based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.
Is the online training option live or self-paced?
We facilitate every online session in real time.
Our goal is to match the face-to-face learning experience as closely as possible and to give your people the opportunity to ask questions and share their thoughts.
Live online training also offers the added benefit of your team learning at the same time and place – which results in more immediate and lasting change.
What technology does my team need for online delivery?
In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.
And because we use a cloud-based training platform, they don’t need to download any software beforehand. They simply log in 10 minutes before the start time (just to check their cameras and microphones are working) and off we go.
What do we get for our investment?
- Fully customised course material using your actual writing samples from within your organisation for your team to critique and improve
- A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
- A handy one-page checklist for your team to keep by their side whenever they write
How do you charge?
We charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact us for a customised quote for your workplace.
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Communication works for those who work at it.
– John Powell