CSA in the media
In the spotlight: Media
When Australian media want insight into what’s really happening inside workplaces, they turn to Communication Skills Academy. Founders Vikki Maver and Veronica Rustica work hands-on with leaders and teams every day – giving them a front-row view of the breakdowns, tensions and turning points unfolding in Australian businesses.
How AI has slipped into small businesses like a bad habit
May 2026: A quick AI-drafted email might feel harmless. So might a proposal that’s ‘polished’ in seconds. But when every message starts to sound the same? Clients notice what’s missing.
In this Business Builders op-ed, Vikki explains how AI writing can erode trust – and why businesses still need clear standards, stronger writing skills and human judgement.
The AI illusion: Everyone’s a ‘copywriter’ now
May 2026: AI-generated copy is getting convincing. Too convincing. Emotive words and phrases? Tick. Catchy headlines and CTAs? Tick.
So why should brands pay for copywriters? Why carry that cost when AI can churn slick words out in seconds? In this op-ed for Content Marketing Mag, Vikki builds a case for human copywriters in the age of AI.
Women keep teams aligned – so why aren’t they leading them?
March 2026: We love to say communication is a defining skill of great leadership. And yet women – who disproportionately carry the communication and emotional labour within organisations – rarely move into the top jobs.
In this International Women’s Day editorial for Startup Daily, Vikki addresses the imbalance and outlines a path forward.
Managing tensions in a 4-generation workplace
March 2026: Writing for HR Leader, Amelia McNamara explores the practical challenges leaders face when managing four-generation workplaces.
She draws on commentary from Vikki to unpack how communication styles, expectations and career motivations vary – and the importance of moving beyond stereotypes to build respect and clarity.
This founder says a ‘no’ is just a ‘not yet’
February 2026: Vikki spoke with Yajush Gupta from Dynamic Business about building a second business, backing her instincts and why a ‘no’ often means ‘not yet’.
She also offers her thoughts on how scaling a business sustainably means letting go – and why she shares her expertise generously.
More flexibility and automation – but workers are still burnt out
February 2026: In this editorial for HR Leader, Vikki argues that burnout is increasingly caused by the changing nature of work and the significant communication challenges that come with it.
‘It’s the ultimate irony,’ says Vikki. ‘The very things designed to make work easier – flexibility and automation – have also introduced new pressures.’
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