Business writing training
Introducing Business Writing Essentials – a proven 6-hour course for inhouse teams. Delivered in hundreds of workplaces across Australia since 2008, this course will transform the way your people write. Immediately – and forever.
250
+
workplaces have run this course
70
+
written reviews from HR, L&D, P&C & C-suite leaders
16
years of experience training teams on business writing
97
%
of participants rate this course as ‘Excellent’
Why business writing training?
Have you ever considered – or even calculated – how much time and money your organisation loses from sloppy, waffly and error-ridden emails, reports and documents?
The research is frightening. And should be heeded by every responsible workplace leader.
But the good news is, it doesn’t have to be this way. By training your team on how to write clearly, simply and concisely, your organisation will:
- Protect its brand reputation and credibility
- Improve stakeholder engagement and responsiveness
- Boost efficiency and productivity – across the board
Who is this course for?
Business Writing Essentials is for everyday professionals from all corners of your organisation – including:
- Managers and leadership teams
- Sales and marketing teams
- Admin, support and customer service staff
- Technical advisors and consultants
We’ve tailored and presented this course for workplaces in almost every industry you can name – from government and education to not-for-profits and professional services.
And it’s for diverse learners too; people of all backgrounds and writing abilities. Even your most competent writers will acquire new skills and a renewed confidence in their writing.
CSA understood our brief really well. The trainer weaved real-life examples from our team skilfully within the workshop so the content highly resonated with the participants. Vikki has empowered us with tips, a common language, and clear steps in how we discuss, edit and write now.
Sanaz Bassiri Head of Change & Transformation
Participating in training as a team was invaluable. The session got us all thinking about more effective ways to communicate in writing and challenge some of our common practices. It was fun and well worthwhile.
Karen Heitsch Office Manager
The writing workshop was well-presented, educational and FUN for the whole team. A great team-building activity and an educational day for all levels of skill and experience. Would definitely recommend it - five stars!
Darron Cook Managing Director
You reckon you have strong writing skills? That's a sure sign you need to do a Business Writing Skills workshop with Refresh Marketing. With great trainers who are fun and engaging, your writing skills will be taken to another level.
Paul Loughran Manager, Department of Marketing
We had Vikki come in to train five different groups and the feedback was positive each time. The course was relevant for all staff and has definitely been useful - no doubt about it. The sessions were well presented, and Vikki’s knowledge of the topic was excellent.
Irene Tan Human Services
It’s incredibly refreshing to have a writing method that’s designed for business. The delivery technique was fantastic. Thanks again! I will be recommending this course to everyone.
Laura Horton Senior Consultant
The Business Writing workshop was interactive, engaging and relevant – with the added benefit of being a great team-building activity. The feedback from our team was overwhelmingly positive, with a workbook and checklist provided for ongoing reference. I highly recommend this course to any organisation looking to enhance writing skills.
Geraldine Brown Coordinator
Thank you for a great workshop last week - the team is still on a high. They were especially positive about you as a trainer. It was very engaging and actionable learning and professional development. Morale has definitely increased since the training, and everyone is a lot more confident in their writing skills.
Pattie Camargo Sales Development Manager, APAC
The training fitted our brief perfectly. Vikki was a great fit for our team and she made the day fun and relevant for everyone. She reminded us of the importance of clear communication and taught us how to simplify and plan what we write.
Maxine van der Velden Office Manager
The Business Writing Essentials workshop was tailored to our business needs and used live examples. The presentation was engaging and relevant, which made it an enjoyable learning experience for all! I would have no hesitation in recommending this workshop to others.
Atheena Avison International Admissions Manager
Thank you for a great workshop last week - the team is still on a high. They were especially positive about you as a trainer. It was very engaging and actionable learning and professional development. Morale has definitely increased since the training, and everyone is a lot more confident in their writing skills.
Stephanie Hayne People & Culture Manager
Our trainer was engaging and authentic. The interactive and hands-on approach meant we were able to get the most out of the session. Our team walked away with confidence and a plan to attack all future writing. Thank you!
Samantha Smith Office Admin
We regularly engage Vikki to conduct business writing training for managers across three campuses at Deakin University. I always receive terrific feedback from all participants. She delivers at a good pace which keeps everyone interested and involved. Vikki also tailors the course content to our organisation, keeping the sessions relevant and engaging.
Sandra Mussett Executive Officer (Office of the VP)
When looking for a trainer to upskill our team, Vikki and her team stood out from the get-go. From our first enquiry to the training on the day they smashed it out! Vikki left our team with not only great tips and tricks to implement, but a whole new attitude to take into each email we write.
Samuel Nolthenius Sales & Marketing Leader
Vikki has trained hundreds of our staff and her courses are always very well received. She builds a respectful relationship with our employees and understands our commercial objectives. She is also very accommodating with her training schedule and easy to work with. Vikki is very much an asset to our organisation.
Lyndsey Smith Capability & Engagement Advisor, Organisation Development
The Business Writing workshop provides a good mix of theory and practical exercises. You challenged our thinking on sentence structure and word use for report and email writing. Our team has made immediate changes to the way they write.
Jenny Box Senior Manager
What does the course cover?
With a focus on plain English writing, this course will empower your team to:
- Write clearly, simply and succinctly
- Achieve a consistent and unified writing approach
- Structure their writing for busy, distracted audiences
- Write for the audience – and stay ‘reader-focused’
- Write persuasively for impact, influence and action
Want a detailed Program Outline? Please get in touch.
How is the course delivered?
We run this workshop face-to-face and online. The choice is yours.
If you can gather your team in one location easily, face-to-face is the way to go. (And yes, we do travel interstate.) But if your people are geographically dispersed or work remotely, our online delivery option is for you.
Whichever way you go, your workshop will be:
- Relevant: Your course will be tailored to your training objectives and team’s specific writing needs
- Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
- Interactive & engaging: A great morale booster, your team will enjoy the practical activities, interaction… and the laughs!
- Flexible: Delivered at your office or online on a day and time that suits you.
Quick-fire FAQs
Who will be the facilitator at our workshop?
At CSA, all our facilitators are subject matter experts in their fields.
This course is run by either Vikki or Veronica, professional writers who use the writing tips and techniques they teach every single day. That’s how – and why – they know they work! (When they’re not training, they’re writing: through our sister copywriting agency, Refresh Marketing).
So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?
What’s the maximum number of participants per workshop?
We cap face-to-face sessions at 15 people – and online sessions at 10 people. We believe groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask us about our special rate for multiple workshops.
What will our team learn?
Please contact us for a full Program Outline. In the meantime, here’s a small taster:
- The 4 pillars of effective business writing
- 9 tips for writing clear sentences
- Purging the procrastination
- How to ‘cut the crap’
- Writing emails that will actually be read
But let us stress: we will tailor the workshop to your precise needs. So please take the program outline as a guide only.
What is the structure of the sessions?
Workshops are always fun, engaging and interactive.
Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity-based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.
Is the online training option live or self-paced?
We facilitate every online session in real time.
Our goal is to match the face-to-face learning experience as closely as possible and to give your people the opportunity to ask questions and share their thoughts.
Live online training also offers the added benefit of your team learning at the same time and pace – which results in more immediate and lasting change.
What technology does my team need for online delivery?
In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.
And because we use a cloud-based training platform, they don’t need to download any software beforehand. They simply log in 10 minutes before the start time (just to check their cameras and microphones are working) and off we go.
What do we get for our investment?
- Fully customised course material using your actual writing samples from within your organisation for your team to critique and improve
- A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
- A handy one-page checklist for your team to keep by their side whenever they write
How do you charge?
We charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact us for a customised quote for your workplace.
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– John Powell