
In 2003, Vikki founded Refresh Marketing (RM), Australia’s longest-running copywriting agency – and one of the very few that continues to thrive alongside AI.
In 2008, she expanded into writing skills training, showing professionals how to write with more influence and impact at work.
Her areas of expertise include:

Vikki delivers CSA’s writing courses, working with teams to improve the quality and consistency of their written communications.
In her hands-on sessions, participants rewrite their own work – and leave with tactics they can apply the same day.
Her team courses with CSA include:
She shows participants how to harness AI tools to bring a sharper, more strategic approach – while staying true to the human skills that underpin effective communication.

Vikki sees it constantly: Managers stepping in to review a document, only to discover that what should be a quick check turns into a full rewrite.
If this sounds familiar, you know it’s not a choice. When the stakes are high, you can’t risk letting poor work go out, so you step in and fix it.
But doing that again and again comes at a cost. Time is pulled away from leadership work and teams start relying on you to get it right.
In this article, Vikki shows you how to break the rewrite cycle once and for all!
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