Facilitator profile: Sara Tiefenbrun

Sara Tiefenbrun: Business storytelling facilitator

Sara Tiefenbrun brings serious storytelling chops to CSA. With more than 25 years’ experience – from producing documentaries to coaching business leaders – she now shows teams how to turn everyday messages into stories that move people. Put simply, Sara helps professionals harness storytelling as a business skill that builds trust and momentum.

Skills and expertise

Sara’s career spans filmmaking, coaching and copywriting. She’s directed documentaries for the BBC and National Geographic. And she launched The School of Life brand in Melbourne.

Her areas of expertise include:

Strategic narrative development
Influence and persuasion
Brand voice and strategy
Marketing and copywriting
Executive coaching

Sara bridges business savvy and behavioural science to unpack how stories deepen empathy and drive action. Then she translates that theory into practical tools teams can use immediately.

Sara’s storytelling skills course

Sara’s team training sessions are immersive and practical. She equips professionals with the storytelling skills to humanise facts, strengthen culture and deliver strategy.

Her team course – Effective Business Storytelling – blends research, frameworks and hands‑on exercises.

‘When people learn the tools and understand the theory, they realise storytelling is a repeatable skill – and a science,’ says Sara.

‘I see that moment of relief and excitement all the time. People discover that storytelling is a framework for influence.’

Sara shares why stories stick

Bullet points and data may seem impressive on the surface. Yet all too often… they’re quickly forgotten.

But when there’s someone to care about and something real at stake? Attention rises. Emotions kick in. And the message is far more likely to last.

In business, smaller stories are often the most powerful. Everyday moments – a difficult conversation or a customer interaction – build connection and understanding.

Sara’s guidance is this: Set the scene, describe what changed and land one clear learning. Want to go deeper?

Read the full interview

Sara delivers results – time and again

Sara helped me appreciate and apply the process of story-harvesting in a practical way. Her warmth, energy and enthusiasm for the topic were evident. This made me willing to 'give it a go', practising my own storytelling. If you want to get clear on your offering and what sets you apart and inspire others along the way, this workshop is for you!
Natalie Anker Cohen Psychologist

Natalie Anker Cohen
Sara’s workshop provided a powerful framework and practical tips to generate stories that touch your customers’ hearts. I learned how to structure a story in a way that others can relate to. Sara has a beautiful energy and is very professional. I walked away with a good story as a product of the workshop.
Liisa Vurma Founder

Liisa Vurma
Sara was an engaging facilitator. Her workshops were transformative experiences for the participants. She created a safe space and was able to deftly handle any awkward scenarios that came up in the moment.
Daniel Teitelbaum Head of Programs

Daniel Teitelbaum
Sara’s ability to help people tap into and tell stories is unsurpassed. As a former journalist, I thought I knew my own story – but then I did this workshop. I had a huge ‘a-ha’ moment working with Sara when I saw a moment from my past with fresh eyes. I’ve been using the tools to incredible effect; I shared the story I developed in the workshop in keynotes to spontaneous applause each time. People immediately connect at a deeper level and feel more trust with me.
Julia May Founder

Julia May
Sara ran an engaging workshop for IT senior leaders. It equipped them with practical tools to speak to non-technical audiences. It also gently pushed them out of their comfort zone and got them to view communicating their immense value in a new light.
Louisa Quilter Learning & Capability Manager

Louisa Quilter