Website Writing for In-house Teams
Web content writing training
Do you rely on staff across your organisation to write website content – without arming them with the skills to do it well? Website Writing for In-house Teams is a tailored one-day course that shows your team how to craft engaging, user-friendly website content that aligns with your brand. Whether you’re launching a new website or are tired of variable writing across departments, this course gives your teams the skills to get web content right from the start.
Website writing course at a glance
Here’s what you need to know about our web content writing training for teams:
- Format: Live full-day training session – tailored to your team
- Delivery: Either face-to-face at your workplace or online
- Group sizes: Up to 20 face-to-face or up to 10 online
- Content: Hands-on exercises tailored to your business and industry
- Resources: Tailored workbook and web writing checklist for all
- Investment: Fixed fee with fully customised course material
We’ve been training teams to write clearly since 2008. This course builds on that – with a focus on the demands of large, content-heavy websites.
The ROI of website writing training
If your website pages are written by people across teams and departments, you’ve seen the consequences firsthand:
- Poor and variable writing standards
- Inconsistent tone of voice
- Endless rounds of internal edits, reviews and approvals
And the longer it continues, the more it costs in time and credibility.
This workshop fixes the problem upstream.
When your content contributors understand the distinct behaviours of online audiences – and how to write clear, concise web content – you can expect:
- Fewer rewrites and faster approvals
- Less back-and-forth between teams
- A more consistent, cohesive website
Who is this web content writing course for?
This course is for anyone who creates, reviews or contributes to your website content – not just the team who publishes it. That includes:
- Subject matter experts
- Policy and technical teams
- Content owners across the business
- Communications and marketing teams
- Digital and web teams
- Managers overseeing large website updates
It’s ideal for organisations where multiple teams and writers contribute with different styles and varied writing expertise.
We’ve tailored and presented this course for in-house teams in councils, universities, professional services, government departments and more.
What will your team learn?
Your people will become more effective and confident web writers straight away. They will adopt a strategic approach to their online content writing – and learn practical techniques to:
- Translate complex or technical information into plain English
- Structure pages so people can find information quickly
- Focus content around user needs and behaviours
- Write for time-poor scanners who want key messages fast
- Write links and calls to action that guide users clearly
- Work more effectively with comms and digital teams
Most importantly, they’ll understand what good web content looks like – so they’re not guessing every time they draft a web page.
Who is the course facilitator?
This course is presented by either one of our founders, Vikki Maver or Veronica Rustica.
Vikki Maver is one of Australia’s leading and most in-demand writing skills trainers. She’s also the founder of our sister copywriting agency, Refresh Marketing.
Since 2008, Vikki’s been the trainer of choice for blue-chip brands like McDonald’s, Ralph Lauren, Nine, ANZ, ASIC and World Vision.
Veronica Rustica is a qualified educator and professional writer with extensive experience delivering tailored communication programs.
Also the GM of Refresh Marketing, Veronica’s trained and written for leading brands including AGL, Department of Foreign Affairs and Trade, Transport NSW and Deakin University.
Vikki and her team at CSA provided our organisation with an outstanding business writing workshop, which complemented the exceptional writing guide they created for us. Using our own writing examples throughout highlighted to our staff the power and importance of great quality writing.The professionalism and expertise of CSA is unmatched - the team at Gwydir Shire Council highly recommend CSA to any organisation looking to elevate the business writing skills of their employees.
Penelope GoodwinSenior Governance and Policy Executive
Exactly what we asked for and more! Very practical. Our whole team is already applying what we've learnt! Highly recommend.
Bec DomladovacTeam Leader of Strategic Communications
CSA delivered a terrific customised digital writing course for our marketing and communications team. Vikki was a knowledgeable and energetic presenter and covered so much in our half-day session. She challenged our old patterns and we walked away with many useful tools and techniques we could implement immediately.
Lucy GrahamManager of Integrated Marketing and Communications
The digital writing workshop was engaging, and the team is still praising our trainer. The staff have already started using the techniques provided.
Leng Warwar Manager
I've worked with Vikki previously and was very excited to engage her in my new role. Despite the lockdown, we had two amazing sessions that were engaging and valuable to everyone who attended. Vikki really proved her authority in the writing space. The courses were a great balance of listening and putting the theory into practice!
Rebekah Dus National Digital Marketing Manager
This workshop was exactly what our team needed. We can't stop talking about it and have all noticed a change in how we write - but also looking at older communications and picking them apart! Thank you for your time with us, it was great working with you.
Sarah Powell CEO
Vikki ran a terrific half-day workshop for us. It was energetic, focused and engaging. She struck the right balance between explaining the foundation of effective online communication and practical activities. She consulted with us on what we needed prior to the workshop resulting in a presentation that was well-tailored to our needs. I highly recommend her for in-house training.
Elisa Berg Deputy Director, Manager Online Strategy and Publishing
After our first session, we asked Vikki to return and conduct the digital writing course with another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations.
Jade Gulliver Website Officer
Thank you for tailoring a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend to others.
Ryan Raybould Web Content Officer
CSA created a course that suited our needs perfectly. In an industry filled with off-the-shelf training packages, it was refreshing to find someone who understood our needs and delivered a product beyond our expectations.
Marc Lacoste National Concierge Manager
A well-paced and interesting web writing program. The trainer was extremely knowledgeable and inventive and the feedback from attendees has been extremely favourable. The team is also easy to work with and I would have no hesitation in recommending them for the delivery of a web writing course.
Jill Lewis Web Training Consultant
The workshop was very thorough. It was great how we critiqued actual examples from our own marketing materials. My team has already started to use the new guidelines and think about writing for digital consumption – something which was not considered before.
Danika Crawford National Marketing Manager
Thanks for coming in to train our marketing team. We are all using the techniques you taught us and it is making a real difference to our communications.
Tara Anderson Marketing and Communications Manager
How is the course delivered?
We run this website writing workshop face-to-face and online. The choice is yours. Whichever way you go, your workshop will be:
- Tailored: Your course will be customised to your training objectives and organisation’s specific writing needs.
- Interactive & engaging: A great morale booster, your participants will enjoy the practical activities, interaction… and the laughs!
- Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
- Flexible: Delivered at your office or online on a day and time that suits your business.
Quick-fire FAQs
Who will be the facilitator at our workshop?
At CSA, all our facilitators are subject matter experts in their fields.
This course is run by either Vikki or Veronica, professional writers who use the writing tips and techniques they teach every single day. That’s how – and why – they know they work! (When they’re not training, they’re writing: through our sister copywriting agency, Refresh Marketing).
So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?
What’s the maximum number of participants per workshop?
We cap face-to-face sessions at 20 people – and online sessions at 10 people. We believe groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask us about our special rate for multiple workshops.
What do we get for our investment?
- Fully customised course material using actual webpages from within your organisation for your team to critique and improve
- A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
- A handy web writing checklist for your team to keep by their side whenever they write web content
How do you charge?
We charge a fixed fee for groups of up to 10 or 20 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact us for a customised quote for your workplace.
Do you offer a credential for this course?
Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.
Is this website writing course only for marketing and communications teams?
No. This course is designed for all staff members who create, review or contribute to website content.
That includes subject matter experts, policy teams, technical specialists, content owners, customer service teams, digital teams, managers and internal reviewers. In many organisations, the website depends on input from people across the business – not just the people who publish the final page.
Our training helps those contributors understand what good web content looks like, so they can write clearer drafts and work more effectively with comms and digital teams.
Can this course help subject matter experts write better website content?
Yes. Subject matter experts often know the details – but they haven’t yet been trained to write clearly for busy online readers. That can lead to web pages that are too dense, too internal, too technical or too hard to scan.
In this workshop, your team will learn how to translate complex information into plain English, structure pages around user needs and make important information easy to find.
Can this course support a website redevelopment or content migration?
Yes. This course is especially useful before or during a website redevelopment, content migration or major content refresh.
Large web projects involve many contributors, where inconsistent writing can slow the entire project. Training your people early gives them a shared approach before they start rewriting pages, preparing new content or reviewing migrated material.
By building those web writing skills early, you’ll make the whole project smoother for your digital, marketing and communications teams.
Will this training help us create more consistent website content?
Yes. Website content becomes inconsistent when different teams write pages in different styles and with different assumptions about what users need.
Our web content writing training gives your people a shared, strategic approach. They’ll learn practical principles for structure, tone, plain English, links, calls to action and page flow – so your website is clearer and more cohesive.
Ready to give your teams the skills to get web content right from the start?
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