Media skills training

How to stay on message under pressure – in front of a camera 

Introducing Media Mastery for Leaders – an interactive half-day workshop for small groups of up to 6 team members. Tried and trusted by ASX-listed businesses across Australia, this workshop will arm your leaders with critical skills to cut through noise, connect with audiences and be heard.

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Why media training?

To be truly successful, your leaders must know how to communicate effectively under pressure. This includes: 

  • Answering difficult questions with confidence and calm
  • Explaining decisions with clarity and compassion
  • Protecting your organisation’s reputation when under scrutiny

Compelling, concise spoken communication is key to their ability to inform, influence and persuade others – while also managing risk. 

With real-world scenarios and new, high-definition cameras, this hands-on course is for anyone in your workplace who needs to strengthen their media skills.

Who is this course for?

Media Mastery for Leaders is for anyone within your organisation who represents your organisation externally. 

This includes:

  • C-suite leaders
  • Executives
  • Managers
  • Anyone who is being groomed for a leadership role

  • As a founder, it can be hard to find the most meaningful pieces of your narrative. Pippa helped us distil the most meaningful message for the right listener at the right time. Since our training, we have been able to speak confidently and concisely to every audience.

    Julia and Jordy Kay Founders

    Julia and Jordy Kay

  • Professional before, during and after the course, I have been reaping the benefits of this training ever since. I don’t go anywhere these days without my ‘Missile Model’ cheat-sheet.

    John Manning Chief Economist

    John Manning

  • Pippa's direct, practical advice made a pivotal impact on our team’s speaking and communications skills. She helped us understand the 'what' of media relations – as well as the 'how' and 'why' behind it. We are now confident with key messages in all contexts.

    Melia Rayner Head of Communications

    Melia Rayner

What does the course cover?

This course will empower your team to:

  • Think on their feet – and deliver compelling facts simply

  • Apply a proven framework to answer any question effectively 
  • Stay calm and in control under pressure
  • Prepare for and deliver messages in any Q&A format confidently
  • Look and sound confident in ‘on camera’ interviews

What’s more, participants will be ready to apply every strategy they learn to the digital world, too – including webinars, podcasts and video conferencing. 

Want a detailed Program Outline? Please get in touch.

How is the course delivered?

We run this workshop face-to-face, simulating ‘real life’ interview scenarios with high-definition cameras. 

Your workshop will be:

  • Relevant: We will tailor your workshop to your training objectives and specific communication needs.
  • Inspiring: Your leaders will walk away with a proven framework, more confidence – and loads of new skills!
  • Interactive & engaging: It’s packed with practical activities to cement it all.
  • Enduring: Participants will receive digital copies of their practice interviews for them to look back on in six months and measure their improvement.

Quick-fire FAQs

Who will be the facilitator at our workshop?

At CSA, all our facilitators are subject matter experts in their fields. 

Media Mastery for Leaders is delivered by Pippa Gardner, a former TV news journalist (BBC London and Seven News Sydney) who perfected the media techniques she teaches every day. That’s how – and why – we know they work! 

So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?

What’s the maximum number of participants per workshop?

We cap face-to-face sessions at six people. We believe groups any larger than this compromise their learning outcomes.

So if you have more people to train than this, please ask us about our special rate for multiple workshops.

What will our team learn?

Please contact us for a full Program Outline.

But let us stress: we will tailor the workshop to your precise needs. So please take the program outline as a guide only.

What is the structure of the sessions?

Workshops are always fun, engaging and interactive.

Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity-based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.

What do we get for our investment?

Your people will receive a Missile Model card and training guide to prepare.

They will also receive a Mastering the Media Guide with an essential checklist before doing any interview. 

How do you charge?

We charge a fixed fee for groups of up to six people. That’s why we always encourage our clients to take advantage of all spots for maximum value.

And remember: all workshops are tailored to your needs at no added cost.

Please contact us for a customised quote for your workplace.

Do you offer a credential for this course?

Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.

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