Data storytelling training

Unleash the persuasive power
of your data

Every organisation sits on a goldmine of data. But turning numbers into narratives? That’s easier said than done. Enter ‘Data-Driven Storytelling’ – an immersive 6-hour course that will transform your team into confident data storytellers. This hands-on workshop will empower your people to craft data visualisations and infographics that don’t just inform, but persuade. The result? Faster decisions. Increased stakeholder confidence. And buy-in that’s easier to secure.

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Why data storytelling training?

Too often, organisations drown in data but fail to make it meaningful – leaving key insights untapped and stakeholder engagement out of reach. 

What’s more, poorly chosen charts, cluttered visuals and data-heavy slides confuse audiences. And confused audiences don’t say ‘yes’.

During this course, your team will learn how to apply a powerful framework to uncover data storytelling opportunities for both internal and external audiences – and collaborate on clear, compelling and accessible content.

Investing in data storytelling training helps your organisation:

  • Drive engagement by presenting data in a way that captivates and persuades 
  • Foster collaboration across teams to bring diverse perspectives to content creation
  • Improve accessibility by simplifying complex insights into visuals everyone can understand

Don’t let poor data storytelling hold your organisation back. Equip your team to tell stories with data that make an impact.

Who is this course for?

This interactive course is designed for professionals who do not have a background in statistics – but who are ready to harness data to communicate with influence and impact. 

Team members from across your organisation can contribute to the data storytelling process. This includes:

  • Communications, marketing and engagement professionals 
  • Technical professionals (such as IT and engineering specialists)
  • Designers 
  • Data analysts 
  • Finance and governance professionals 
  • Team leaders

  • Cameron’s deep understanding of the subject matter enables him to deliver complex concepts in a clear and relatable way. He intuitively adapts his training style to meet the diverse needs of participants, he is able to also inspire and motivate people to apply their learnings. The feedback we receive from his sessions is always among the highest rating.

    Mandy McFarlandCEO

    Mandy McFarland

  • Great storytellers are often great tacticians. What Cameron has that also really sets him apart from others is his true ability to blend the tactical with the strategic. Something that our sector needs in droves and yet we don’t witness often enough. We invited him as a speaker at our conference, safe in the knowledge that his wisdom and insights would wow our audience.

    Tracy PlayleCEO & Founder

    Tracy Playle

  • We were delighted to curate a special series of workshops with Cameron. We all loved it and are putting it into practice straight away. Thank you Cameron!

    Jonathan CosgroveDirector of Development

    Jonathan Cosgrove

  • Cameron is an innovative trainer who explores the possibilities for creating engaging, narrative-driven presentations. His insight around pitching conference content was extremely valuable; I booked a speaking engagement almost immediately.

    Jo TooleyEducation Officer

    Jo Tooley

What does the course cover?

This course will equip your team with the skills to:

  • Understand the key difference between data visualisation and infographics 
  • Learn the eight key plots of data-driven storytelling 
  • Pair the right storyline with the right chart or graph format 
  • Design visual content with accessibility in mind 
  • Collaborate on content strategy across organisational silos

How is the course delivered?

We run this workshop face-to-face. As always, it will be:

  • Relevant: Your course will be tailored to your training objectives and team’s specific writing needs.
  • Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
  • Interactive & engaging: A great morale booster, your team will enjoy the practical activities, interaction… and the laughs!
  • Flexible: Delivered at your office or online on a day and time that suits you.

Quick-fire FAQs

Who will be the facilitator at our workshop?

At CSA, all our facilitators are subject matter experts in their fields. 

The course is presented by Cameron Pegg – a sought-after communications coach, speaker, journalist and trainer. Cameron is also the creator of DataDeck, a unique tool to help storytellers and teams devise data visualisations and infographics in a matter of minutes.

What’s the maximum number of participants per workshop?

We cap face-to-face sessions at 15 people – as groups any larger than this reduce opportunities for interaction and feedback.

So if you have more people to train than this, please ask us about our special rate for multiple workshops.

What is the structure of the course?

Please contact us for a full Program Outline. In the meantime, here’s a high-level outline:

  • A (very) short history of data visualisation
  • Key concepts and definitions
  • The eight key plots of data-driven storytelling
  • Accessibility and design
  • Capstone activity

But let us stress: we will tailor the workshop to your precise needs. 

And remember: we encourage lots of dialogue, discussion and collaboration – and work hard to get everyone involved.

What do we get for our investment?
  • 6-hours of onsite training
  • A workbook for each participant (also a valuable reference long after the workshop is over)
  • A handy one-page data storytelling checklist for your team to keep by their side whenever they work
How do you charge?

We charge a fixed fee for groups of up to 15 people, not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.

And remember: all workshops are tailored to your needs at no added cost.

Please contact us for a customised quote for your workplace.

Do you offer a credential for this course?

Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.

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