At CSA, all our facilitators are subject matter experts in their fields. 

This course is run by either Vikki or Veronica, professional copywriters who use the writing tips and techniques they teach every single day. That’s how – and why – they know they work! (When they’re not training, they’re writing: through our sister copywriting agency, Refresh Marketing). 

So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?

We cap face-to-face sessions at 15 people – and online sessions at 10 people. We believe groups any larger than this reduce opportunities for interaction and feedback.

So if you have more people to train than this, please ask us about our special rate for multiple workshops.

Workshops are always fun, engaging and interactive.

Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity-based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.

We facilitate every online session in real time.

Our goal is to match the face-to-face learning experience as closely as possible and to give your people the opportunity to ask questions and share their thoughts.

Live online training also offers the added benefit of your team learning at the same time and pace – which results in more immediate and lasting change.

In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.

And because we use a cloud-based training platform, they don’t need to download any software beforehand. They simply log in 10 minutes before the start time (just to check their cameras and microphones are working) and off we go.

We charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.

And remember: all workshops are tailored to your needs at no added cost.

Please contact us for a customised quote for your workplace.

Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.

Yes, we show your team how to use AI tools skilfully – as an editing and idea generation partner – to craft compelling copy. They’ll strengthen their hooks and retain their critical thinking to boost productivity without losing your brand’s voice or the human touch. We keep the content current as AI tools and models continue to evolve.

Want to go even deeper into writing with AI? Check out our Mastering AI Writing team training course.

Yes, most team members who participate in this course aren’t professional copywriters. They’re marketers, product managers and other professionals who write copy alongside everything else they do.

We tailor the course to meet your team where they’re at – and equip them with proven strategies they can apply the next time they write copy.

No, you don’t need to be a team of professional copywriters.

Some participants may write copy every day. Others may only pick it up a few times a month. The training works for both. It’s built around proven, practical techniques – not assumed knowledge and abstract theory.

Copywriting and content writing are related – yet different – skills and we treat them that way.

Here’s a quick breakdown:

● Copywriting: Short-form, persuasion-led writing built to get your reader to act – ads, emails, landing pages, product copy.

● Content writing: Longer-form writing built to inform, engage or boost authority – articles, guides, blog posts.

Yes – if anything, it matters more now.

AI tools can draft copy fast. But what they can’t do is know your brand, your audience or when a clever line still misses the mark. That remains a human skill – and it’s the one this course builds.

Teams that understand what good copywriting looks like get more out of AI tools. They know what to ask for, what to fix and what to throw out.

Yes, copywriting principles don’t change much across channels, but what works does. (A strong headline doesn’t automatically make a strong email or landing page.)

Your team will learn how to apply the same core principles across formats, then adjust for what each channel needs.