Brand voice bibles

Develop a distinctive brand voice your team can rally behind

Every brand – whatever the industry – needs a unique voice. One that’s clearly articulated and widely adopted. So why not let us help you arrive at a personality and tone that will set your brand apart and connect with your target audiences? Your brand voice bible will quickly become an invaluable long-term asset for your people and external agencies.

Black and white image of hands typing on a laptop

step 1

Competitor research

We start by looking from the outside in – with a deep dive into your competitors’ communications.

This enables us to build a clear picture of the broader market and identify any early opportunities for brand voice distinction that might exist.

Black and white image of a group meeting

step 2

Brand voice workshop

With your key stakeholders in the room, we run a series of fun yet efficient ‘sprints’ to help us elicit your ideas and vision for your brand voice.

Think micro brainstorms, sticky notes, voting and more!

Black and white image of Natalie and Veronica happily sharing a laptop

step 3

Brand voice presentation

Around 2-3 weeks after the brand voice workshop, we present our recommendations for your new brand voice.

Your feedback at this stage is crucial to achieving your vision.

Black and white image of Veronica working on a desktop computer

step 4

Brand voice bible completion

Once your brand voice is approved, we will create a brand voice bible for your team and agencies to refer to. This will include practical ‘before’ and ‘after’ examples to ensure everyone is crystal clear – and on the same page.

We can even extend this document out by creating a more comprehensive writing style guide.

Black and white image of Vikki facilitating a workshop

step 5

Staff presentation

To ensure staff embrace your new brand voice, we will present the brand voice bible to your people – and answer any questions they may have.

But if you’re asking something more impactful, we can run a tailored business writing workshop, digital writing workshop or copywriting workshop for your people.

Remember: positive staff engagement and training is the cornerstone for consistent, on-brand communication in your workplace.

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