Copywriting training

Crank up the power of their words

Introducing Copywriting Fundamentals – a one-day workshop for marketing and copywriting teams. Delivered in workplaces across Australia since 2010, this course will give your team proven copywriting frameworks and formulas to become masterful writers overnight.

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Why copywriting training?
Who is this course for?
What does the course cover?
How is the course delivered?
Quickfire FAQs

workplaces have run this course

written reviews from HR, L&D, P&C & C-suite leaders

years of experience training teams on business writing

of participants rate this course as ‘Excellent’

Why copywriting training?

How much credibility does your brand lose from dry, repetitive marketing materials that don’t resonate or grab attention?

Over the years, we’ve noticed that many inhouse copywriters rely on experience alone – and have never formally learnt the insider secrets to creating powerful, engaging copy.

By learning the fundamentals of effective copywriting, they will feel more inspired and confident to take risks with their writing – to help your brand cut through the clutter once and for all.

Protect your brand reputation and credibility
Improve stakeholder engagement and responsiveness
Boost efficiency and productivity – across the board

Who is this course for?

Copywriting Fundamentals is for your inhouse copy and content writers – or anyone else in your workplace who’s expected to write for your brand as part of their day-to-day role. This includes:

Inhouse copy and content writers
Sales and marketing teams
Digital content specialists
Social media specialists

We’ve tailored and presented this course for workplaces in almost every industry you can name – from government and education to not-for-profits and professional services.

The copywriting training provided was a positive experience for my team and me. I would highly recommend Vikki to anyone who wants to improve their business writing skills.
Simon Richardson Product Management Team Leader

Simon Richardson
The team was engaged throughout the training. I'm confident they walked away with some useful tips to improve their writing. Thank you!
Leng Warwar Product Executive

Danielle Ralph
I was referred to Vikki by a colleague at Monash - and I'm so glad I was. We invited her in to deliver a copywriting workshop for our team and her suggestions and tips have been excellent. The session was terrific and we are becoming confident and capable writers ourselves!
Naren Chellappah Marketing Manager, Faculty of Education

Naren Chellappah
We had a large group of our people attend the Copywriting Training session and we were thrilled with the results. Everyone gained something practical and we felt the time investment was well worthwhile.
Suzana Ristevski Strategic Marketing Director

Suzana Ristevski
Fantastic and valuable day. We managed to cover so much useful content, and my team got a huge amount out of it. The mix of theory and activities was also exactly what I was hoping for. This copywriting workshop has given us much to improve on, and I am sure it will make a real difference.
Michael Jones Chief Marketing Officer

Michael Jones
CSA created a course that suited our needs perfectly. In an industry filled with off-the-shelf training packages, it was refreshing to find someone who understood our needs and delivered a product beyond our expectations.
Marc Lacoste National Concierge Manager

Marc Lacoste
This was fantastic training for our team. The knowledge shared in one day should last for years to come.
Jason Worth Vice President International Sales

Jason Worth
This workshop was exactly what our team needed. We can't stop talking about it and have all noticed a change in the way we write - but also looking at older communications and picking them apart! Thank you for your time with us, it was great working with you.
Sarah Powell CEO

Sarah Powell

What does the course cover?

Your inhouse copy and content writers will become more effective and confident communicators straight away. This course will give your team the proven secrets, formulas and practical techniques to:

Make audiences sit up and take notice
Articulate a true point of difference for your brand
Communicate with conviction
Establish credibility
Connect through emotional appeals
Inspire action

How is the course delivered?

We run this workshop face-to-face and online. The choice is yours.

If you can gather your team in one location easily, face-to-face is the way to go. (And yes, we do travel interstate.) But if your people are geographically dispersed or work remotely, our online delivery option is for you.

Whichever way you go, your workshop will be:

Relevant: Your course will be tailored to your training objectives and team’s specific writing needs.
Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
Interactive & engaging: A great morale booster, your team will enjoy the practical activities, interaction… and the laughs!
Flexible: Delivered at your office or online on a day and time that suits you.

Quick-fire FAQs

Who will be the facilitator at our workshop?

At CSA, all our facilitators are subject matter experts in their fields.

This course is run by either Vikki or Veronica, professional copywriters who use the writing tips and techniques they teach every single day. That’s how – and why – they know they work! (When they’re not training, they’re writing: through our sister copywriting agency, Refresh Marketing).

So who would you rather spend your dollars on? A trainer who simply conveys the information? Or an experienced practitioner who lives and breathes it?

What’s the maximum number of participants per workshop?

We cap face-to-face sessions at 15 people – and online sessions at 10 people. We believe groups any larger than this reduce opportunities for interaction and feedback.

So if you have more people to train than this, please ask us about our special rate for multiple workshops.

What will our team learn?

Please contact us for a full Program Outline. In the meantime, here’s a small taster:

13 ways to spice up your writing
9 secrets to writing persuasively
Transparent marketing – and why it matters
Magic words (and tragic words)
Specific tips for specific platforms

But let us stress: we will tailor the workshop to your precise needs. So please take the program outline as a guide only.

What is the structure of the sessions?

Workshops are always fun, engaging and interactive.

Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity-based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.

Is the online training option live or self-paced?

We facilitate every online session in real time.

Our goal is to match the face-to-face learning experience as closely as possible and to give your people the opportunity to ask questions and share their thoughts.

Live online training also offers the added benefit of your team learning at the same time and pace – which results in more immediate and lasting change.

What technology does my team need for online delivery?

In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.

And because we use a cloud-based training platform, they don’t need to download any software beforehand. They simply log in 10 minutes before the start time (just to check their cameras and microphones are working) and off we go.

What do we get for our investment?

Fully customised course material using your actual writing samples from within your organisation for your team to critique and improve
A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
A handy one-page checklist for your team to keep by their side whenever they write

How do you charge?

We charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.

And remember: all workshops are tailored to your needs at no added cost.

Please contact us for a customised quote for your workplace.

Do you offer a credential for this course?

Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.