Articles

8 secrets of persuasive copywriting every marketer needs to know

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ATTENTION WOMEN: Weak, apologetic language at work is holding us back

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The ultimate price of poor business writing: From space shuttle disasters to corporate ruin

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Reigning in the rebels: How to get your team on board for their business writing workshop

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How to write a ‘bad news’ email – in 4 easy steps

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How one conversation – one story – got this Melburnian to her first-ever footy match

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Turn chaos into clarity: 6 reasons to invest in your team’s communication skills – right now

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From faux pas to flawless: Why your team NEEDS a writing style guide (and how to get it right)

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Honey, I shrunk my business – and started a new one  

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EXPOSED: What your team’s bad writing skills cost your business

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Why Andrew Bolt is dead wrong about business writing training

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Simplify to succeed: The power of plain English in business writing

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Closing the gap: Are you teaching your graduates this critical skill?

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In the hot seat: Are you guilty of these insanely annoying email habits?

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Raising the bar: The case for web writing training for council staff

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How embarrassing! 13 everyday phrases you could be getting wrong

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Obsession to detail: 7 expert tips for precise proofreading 

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Web visitors don’t read, they SCAN: here’s how to help them!

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MEET THE APOSTOPHE: Abused, misused & confused  

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Let’s talk tautologies: The pitfalls (and perks) of redundant writing 

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