FREE Copywriting Handbook
Are you a marketer or content writer who’s never truly learned the ‘why’ behind the words? Do you spend hours tweaking headlines and second-guessing every sentence?
Plenty of professionals write without knowing the principles of persuasive copy. That’s why we created this no-fluff guide. It gives you 21 simple tactics that make a big difference. Quick to learn. Easy to apply. Surprisingly powerful.
What’s inside?
21 copywriting secrets. All killer with no filler.
Written by our founder, Vikki Maver, and packed with practical examples, here’s a taste of what you’ll uncover in the handbook:
- You can’t overuse the word you: Your reader should always be the hero.
- Ditch empty intensifiers: Words like very and really water down your copy.
- Master your hook: Grab attention by sparking excitement, curiosity or urgency.
- Use the PAS formula: The most powerful copy structure of them all.
- Finish strong, always: Make your last line count. Make it convert.
Meet your author: Vikki Maver
Vikki is the Founder of Communication Skills Academy – as well as our sister brand, Refresh Marketing (Australia’s longest-running copywriting agency).
With a marketing degree plus 21+ years of copywriting experience behind her, Vikki created Dynamic Digital Writing back in 2008. Today, we deliver this as a public course as well as a tailored team course in workplaces across Australia.
Now she’s sharing her battle-tested copywriting tips with you.
