Business Development Bootcamp for Leaders

A business development short course for leaders

Winning new business isn’t easy. For many leaders, the hardest part isn’t just finding the right opportunities. It’s knowing how to start the right conversations and turn them into lasting commercial wins. That’s what Business Development Bootcamp for Leaders is designed to do. In this short course, your leaders will learn how to open doors, lead high-impact conversations and convert opportunities into results.

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Why business development training?
Who is this course for?
What does the course cover?
How is the course delivered?
Quickfire FAQs

Why business development training?

Business opportunities don’t just appear. They’re created – through intentional, high-level conversations and strong relationships.

Here’s what business development training makes possible in your organisation:

Increased revenue growth by equipping leaders to identify and convert more opportunities
Stronger client relationships built on trust, not just transactions
Reduced reliance on chance and referrals with a proactive, structured approach
Greater confidence in sales conversations – from first meetings to boardroom pitches
A pipeline of sustainable opportunities driven by strategy, not luck

Your people will leave with the confidence and skills to pursue intentional, strategic opportunities – and the know-how to turn conversations into commercial results.

Two professionals walking and conversating

Who is this course for?

Many leaders who are promoted because of their technical expertise or leadership skills suddenly find themselves responsible for business development. Yet few are given the training, confidence or structure to succeed in this high-stakes space.

This course is designed for senior professionals in business-critical roles where communication directly impacts growth and success. It’s ideal for:

Executives overseeing client relationships, partnerships or commercial strategy
C-suite leaders driving strategic conversations and commercial outcomes
Senior business development professionals pursuing high-value opportunities
Senior sales professionals building long-term, profitable client relationships
Advisors and consultants influencing decisions at the highest levels
Technical specialists stepping into commercially focused leadership roles

This sounds like my team

Laurie has worked with Ultradata over the past 17 years, drawing on his extensive experience to provide invaluable training and guidance to key staff. He has a unique presence and capability that is well respected by those involved, and thus highly effective.
Peter Henshaw CEO
Peter Henshaw
Laurie has a pragmatic approach to his delivery. He engages well at all levels within the organisation and at all times presents very professionally. His passion for his subject areas is obvious, making it easy for candidates to grasp his ideas to assist their ongoing development.
Chris Cooper Managing Director
Chris Cooper
Laurie worked with both our Management and sales teams to great benefit. He showed endless enthusiasm and was perfect for our team, combining his knowledge of the industry with his experience in senior management roles.
Gary PertCEO
Gary Pert
Thank you for your help in working with our Regional Teams recently. Your work was first class and enjoyed by all participants. The work was memorable and gave the operational tools that up-skilled and furnished the team with great confidence. We look forward to working with you in the near future.
Damien Meredith CEO
Damien Meredith
Laurie, thank you for your help working with our Coles Property team recently. Appreciate you being very flexible with your content, that was very useful. Your presentation skills were invaluable and helped our team have more confidence and structure while presenting.
Rhett Nothdurft Liquor Location Planning Manager
Rhett Nothdurft

I want these benefits

What does the course cover?

Over two practical and energising days, your leaders and BD specialists will learn how to create opportunities – and make the most of them.

Specifically, they’ll learn how to:

Initiate high-value conversations with clarity and purpose
Earn trust quickly and connect with prospects and clients
Network with intent and know-how
Present ideas with confidence, structure and commercial relevance
Overcome objections and guide conversations toward clear outcomes
Leave a lasting impression – online or in person

My team needs this

How is the course delivered?

This face-to-face course is delivered over two full days. It will be:

Tailored to your organisation’s goals, audiences and commercial context
Interactive with plenty of live practice, feedback and real-world application
Capped at 12 participants to maximise engagement and coaching
Supported with a workbook and post-training resources

Quick-fire FAQs

Who will be the facilitator at our workshop?

At CSA, all our facilitators are subject matter experts in their fields.

This course is led by Laurie Serafini, a specialist in high-stakes, face-to-face communication. For over 20 years, Laurie has been coaching professionals and business teams across a wide range of industries to pitch with clarity, confidence and impact. His background in media sales, business development and executive training gives him a unique ability to blend commercial know-how with practical communication expertise.

A former AFL player and board director with the Brisbane Lions, Laurie brings a unique blend of commercial insight, leadership experience and performance under pressure.

What’s the maximum number of participants per workshop?

This two-day comprehensive course is capped at 12 people.

So if you have more people to train than this, please ask us about our special rate for multiple workshops.

What is the structure of the sessions?

Please contact us for a full Program Outline. In the meantime, here’s a taste of some of the topics covered:

Turn a coffee catch-up, site visit or intro call into a genuine business opportunity
Walk into meetings with a clear purpose, a tailored message and the right mindset
Ask questions that spark a purposeful exchange (no more polite, meaningless chatter!)
Handle pushback or objections in the moment, without getting defensive or thrown off track
Build persuasive business and sales presentations that make your message easy to act on
Wrap up conversations in a way that builds momentum and opens the next door

What do we get for our investment?

Two days of tailored, hands-on training for 12 of your team members
A workbook for each participant (also a valuable reference long after the workshop is over)
A handy one-page checklist for participants to keep by their side and refer back to long after the course is over

How do you charge?

We charge a fixed fee for groups of 12 people, not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.

And remember: all workshops are tailored to your needs at no added cost.

Please contact us for a customised quote for your workplace.

Do you offer a credential for this course?

Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.