Speechwriting training

Ensuring your leaders’ speeches (and stories) hit the mark

Are your inhouse speechwriters a little out of their depth? Is their work somewhat hit and miss? If so, that’s not unusual – because speechwriting is a very specialised skill. And training in this area is surprisingly rare. Enter ‘Speechwriting for Success’, a hands-on, full-day course that will equip your team with a proven process and structure to craft compelling, impactful speeches – every time.

JUMP TO:

Why speechwriting training?
Who is this course for?
What does the course cover?
How is the course delivered?
Quickfire FAQs

Why speechwriting training?

A powerful speech has the potential to shape opinions, inspire action and drive change.

Yet every transformative speech begins the same way – with a blank page. And for many, turning that blank page into a compelling message is no easy task. That’s where professional speechwriting training makes all the difference.

Here’s how your organisation will benefit from investing in speechwriting training:

Align your messaging: Empower your team to craft speeches that are strategically aligned with your organisation’s goals and messaging.
Strengthen leadership impact: Your leaders will deliver speeches that resonate – whether addressing internal teams, industry events or critical stakeholders.
Elevate storytelling across your organisation: Speechwriting is storytelling at its finest. A structured approach to speechwriting will foster deeper connections with your audience.
Drive stakeholder engagement and buy-in: A well-crafted speech can rally teams, influence decision-makers – and position your organisation as an industry leader.

Who is this course for?

This workshop is for professionals across all industries who want to elevate their communication and storytelling skills.

Whether you’re looking to craft compelling speeches yourself and your colleagues – or you lead a communications team – this course provides the tools to succeed. No prior speechwriting experience needed!

It’s ideal for:

Communications, marketing and engagement professionals seeking to create impactful messaging for their leaders.
Executive teams and leaders who want to write their own speeches but don’t have the skills and expertise they need.
Emerging and aspiring leaders aiming to build their skillset and deepen their impact as they progress into their new roles.

Cameron’s deep understanding of the subject matter enables him to deliver complex concepts in a clear and relatable way. He intuitively adapts his training style to meet the diverse needs of participants, he is able to also inspire and motivate people to apply their learnings. The feedback we receive from his sessions is always among the highest rating.
Mandy McFarlandCEO
Mandy McFarland
Great storytellers are often great tacticians. What Cameron has that also really sets him apart from others is his true ability to blend the tactical with the strategic. Something that our sector needs in droves and yet we don’t witness often enough. We invited him as a speaker at our conference, safe in the knowledge that his wisdom and insights would wow our audience.
Tracy PlayleCEO & Founder
Tracy Playle
We were delighted to curate a special series of workshops with Cameron. We all loved it and are putting it into practice straight away. Thank you Cameron!
Jonathan CosgroveDirector of Development
Jonathan Cosgrove
Cameron is an innovative trainer who explores the possibilities for creating engaging, narrative-driven presentations. His insight around pitching conference content was extremely valuable; I booked a speaking engagement almost immediately.
Jo TooleyEducation Officer
Jo Tooley

What does the course cover?

This course will give your inhouse comms team or senior leaders the skills and confidence to write engaging, captivating speeches that are on message and brand aligned.

It breaks down the speechwriting process, emphasising the critical planning phase when writing for others – and teaches the art of purposeful storytelling that resonates.

This course will equip your team with the skills to:

Successfully plan speechwriting projects
Effectively engage with the speaker and respond to a brief
Draft a speech in a timely manner and format it correctly
Seek constructive feedback

How is the course delivered?

We run this workshop face-to-face. As always, it will be:

Relevant: Your course will be tailored to your training objectives and organisation’s needs.
Inspiring: Your team will walk away with a new perspective, more confidence – and loads of new skills!
Interactive & engaging: A great morale booster, your team will enjoy the practical activities, interactions… and leave feeling more connected to each other.
Flexible: Delivered at your office on a day and time that suits you.

Quick-fire FAQs

Who will be the facilitator at our workshop?

At CSA, all our facilitators are subject matter experts in their fields.

The course is presented by experienced speechwriter and ghostwriter Cameron Pegg. Cameron is a sought-after communications coach, speaker and trainer. Also an award-winning journalist and editor, he contributes features to The Australian, and hosted a regular segment on ABC Radio Queensland.

What’s the maximum number of participants per workshop?

We cap face-to-face sessions at 15 people – as groups any larger than this reduce opportunities for interaction and feedback.

So if you have more people to train than this, please ask us about our special rate for multiple workshops.

What is the structure of the course?

Please contact us for a full Program Outline. In the meantime, here’s a high-level outline:

Managing your speaker’s goals and expectations
Typical speechwriting structures
How to conduct due diligence and desktop research
Engaging with the speaker and receiving a brief
The anatomy of a successful speech
Timing, rhythm and structure
Seeking constructive feedback

But let us stress: we will tailor the workshop to your precise needs.

And remember: we encourage lots of dialogue, discussion and collaboration – and work hard to get everyone involved.

What do we get for our investment?

A workbook for each participant (also a valuable reference long after the workshop is over)
A handy one-page checklist for your team to keep by their side whenever they write speeches

How do you charge?

We charge a fixed fee for groups of up to 15 people, not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.

And remember: all workshops are tailored to your needs at no added cost.

Please contact us for a customised quote for your workplace.

Do you offer a credential for this course?

Yes! All your team members will be entitled to a Credly digital badge after they complete this course. At the end of the session, we will send a digital badge to each participant via email. They can then display the badge on their LinkedIn profile and on any other places they wish.